In March 2000, Jean-François Flechet moved from Belgium to Cincinnati to work on his PhD. Six years later, he began to work on a different project - recreating the traditional waffles of his childhood. In May of 2007, Flechet decided to try his hand at selling the waffles at Madison’s here at Findlay Market. They were an instant sensation, so in February 2008 he moved to his own stand inside the market house. During the summer of 2009 Taste of Belgium moved into a bigger market stand where Jean-François could incorporate beer, pizza, crepes, quiches and pastries. Flechet uses all natural ingredients and a traditional cast iron press to create the perfect, tasty waffle.